I believe that one of the most important principles
we as humans should have is that of keeping our environment clean and
maintaining it. I mean if we have the courage to say that we are not animals
then we should not act like them, because animals eat and discharge in the same place. We
must learn to keep our environment as clean and as presentable as can be! That’s
why the #KeepEnvironmentClean
campaign is very important to educate our people on the importance of a clean
surrounding and PRP’s can use social media as a useful tool to raise awareness
on this delicate issue.
In our days social media platforms have enabled
us to reach a larger audience in just the blink of an eye and for me I believe
it is very effective. The ideal can also be that you not only attain those close
to you, but you get the message across even globally. As a practitioner it is
crucial that you know how to utilize these platforms for it will help you a lot
in interaction with stakeholders all over the world and maintenance of the
corporate image and identity.
The environment
is dying, and we are the cause of it all through pollution, and yet we still
complain about the weather, climate change, smells and dirt. PRPs can use this
as a great opportunity to build greater relationships with its communities by
showing they care.
Strengths of PR using social media for this Campaign
- Social media can be used for a noble
cause thus PRPs can use the opportunity
to do some good for the community they operate in.
- · The platform will assist Public Relations Practitioners in raising awareness about environmental sanitation not only nationally but people all over the world can get access to this educating campaign.
- · This will in turn help the PRPs to improve the reputation of the organisation, which therefore means killing two birds with one stone!
Advantages
Weaknesses of PR using social media for this campaign
· The danger
with social media for PR in this campaign can be that they will be unable to
control the messages and the content of those messages, this could quickly go wrong
because it takes one bad comment to completely damage the image and reputation
of the organisation.
· This could be a heavy burden for
the PRP as it will take much more time to manage.
Disadvantages
Recommendations
- · It is therefore recommended for the PRP to use social media not only for this campaign but also to help develop professional relationships with the media and influencers.
- · They can use the platforms to manage and deal with real time crisis that the organisation can face in future.
This is very educative and inspiring. Clean environments provides us with different good energy and positivity. It's just annoying that some people can still throw away their trash even when they can see someone making an effort to clean the space. I think we all have a responsibility to maintain clean environments and it takes a small gesture of just putting rubbish in the rubbish bags before people get educated about recycling.
ReplyDeleteWow! I am so glad to see positive minds like yours Ms Advocate. That's the kind of spirit we need to actually turn this around, and don't forget it starts by you
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ReplyDeleteI think as Africans we should have ambassadors who will stand on each community in raising awareness about environmental sanitation, by getting the citizens involved and rewarding them with Spar or ShopRite vouchers for the most cleanest community as they partake in cleaning activities .
ReplyDeleteThat is a great idea Freddy I agree that our people actually need some encouragement to engage in this campaign, nevertheless we must know that by cleaning our surroundings we're actually benefiting ourselves and not the government.
DeleteThere more we keep our environment clean we will have healthy life
ReplyDeleteThanks Lucky we all need a healthy life to live longer.
ReplyDeleteClean environment always promotes healthy lifestyle
ReplyDeleteTrue and I hope people see the truth in that.
DeleteThank you for this information.
ReplyDeleteIt's my pleasure Kylie
DeleteThis is very helpful and it should show people that we need to keep our environment clean to preserve it for future generations.
ReplyDeleteI'm glad you agree Hlengiwe and I hope we are able to save our world bit by bit.
DeleteIt's true that we are not animals end of the day we suffer from disease if our environments are not clean
ReplyDeleteAbsolutely and we causing all this, in other words we're making ourselves suffer. We need to stop killing ourselves.
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ReplyDeleteGood piece Marie, its up to us to be clean and we ought to be clean because we will be free from being sick from unnecessary diseases caused by just not being clean.
ReplyDeleteThanks Kgabo, power to a clean and better environment.
DeleteWe rely on our environment. We must keep it clean, neat and healthy. Thank you marie for the reminder.
ReplyDeleteMy pleasure Bakali, our environment our responsibility.
DeleteFantastic writing dear. It is not only about keeping the environment clean but preserving it as well.
ReplyDeleteThank you Promise and I believe the change starts with us, so let's make it happen.
ReplyDeleteHmm I've learnt something
ReplyDeleteI'm glad you have Wale.
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