#DrugsDestroysLives

More than half of our youth today suffer from  drug abuse and  this is killing our nation. It is quite saddening that most young people view drugs as something fun, but the truth of the matter is that drugs fuel a life of addiction and crime among the South African youth. There's a famous saying that today's youth uses to cover up for their sins, when they abuse drugs and parties, and you reproach them they will say YOLO ( You Only Live Once) and laugh which is quite amusing because when they find themselves dying from these harmful substances they start blaming everything and everyone else except themselves, gosh the irony in that though.  

Teenage Drug Abuse

Social Media as become one of the biggest influencer today. It is a quick and easy way to share and acquire information globally. It is also a very effective way to raise awareness for the #DrugsDestroyLives campaign and Public Relations Practitioners need to know how to utilize these platforms.

Social Media Platforms

 

PR benefits of social media for #DrugsDestroyLives

• Social media can benefit is the quickest way to get a message across, hence it is very convenience for PRPs to utilize it to get the message across to a larger audience in split seconds.
• The use of social media for the #DrugsDestroyLives will help the PRPs to raise awareness and educate people about the issue inclusive of their campaign.
• It will allow for more interactions for the PRPs with their target audience, in other words there will be more conversations. 

       Social media benefits for PR

PR challenges of social media for #DrugsDestroysLives

• Social media can be a disadvantage for public relations because it is time consuming, I mean I’m sure we can all agree that no one has the all day to just sit and respond to comments. It can be very tiring!
•  The other challenge could be that you will need to allocate lots of resources to manage the social media presence.
•  It will be very hard to measure brand awareness and reputation social media will bring
• Lastly you as a PRP cannot control the kind of comments you will receive, you only can influence them. 

Drugs

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Ways to improve the use of social media

•   First and far most I personally believe that for you to use something well you need to have knowledge about it, hence PRPs can educate themselves about social media so they can be well equipped to deal with it.
•   PRPs can use social media to post all activities that occur during the campaign.
•   Regular updates of their platforms is required to keep the audience informed and interested.

 Stop Drug Abuse