More than half of our youth today suffer from drug
abuse and this is killing our nation. It is quite
saddening that most young people view drugs as something fun, but the truth of
the matter is that drugs fuel a life of addiction
and crime among the South African youth. There's a famous saying
that today's youth uses to cover up for their sins, when they abuse drugs and
parties, and you reproach them they will say YOLO ( You Only Live Once) and laugh which
is quite amusing because when they find themselves dying from these harmful substances
they start blaming everything and everyone else except themselves, gosh the
irony in that though.
Social
Media as become one of the biggest influencer today. It is a quick and
easy way to share and acquire information globally. It is also a very effective
way to raise awareness for the #DrugsDestroyLives campaign and Public Relations
Practitioners need to know how to utilize these platforms.
PR benefits of social media for #DrugsDestroyLives
- Social media can benefit
is the quickest way to get a message across, hence it is very convenience for
PRPs to utilize it to get the message across to a larger audience in split
seconds.
- The use of social media for the #DrugsDestroyLives
will help the PRPs to raise awareness and educate people about the issue inclusive
of their campaign.
- It will allow for more interactions for the PRPs with their target audience, in other words there will be more conversations.
PR challenges of social media for #DrugsDestroysLives
- Social media can be a disadvantage for public relations because it is time consuming, I mean I’m sure we can all agree that no one has the all day to just sit and respond to comments. It can be very tiring!
- The other
challenge could be that you will need to allocate lots of resources to manage
the social media presence.
- It will
be very hard to measure brand
awareness and reputation social media will bring
- Lastly you as a PRP cannot control the kind of comments you will receive, you only can influence them.
Ways to improve the use of social media
- First and
far most I personally believe that for you to use something well you need to
have knowledge about it, hence PRPs can educate themselves about social media
so they can be well equipped to deal with it.
- PRPs
can use social media to post all activities that occur during the campaign.
- Regular updates of their platforms is required to keep the audience informed and interested.
Let us work together to fight against drug abuse because it is frustrating young people's lives
ReplyDeleteAbsolutely Gladys let's help save our young generation, together we can
DeleteI can, you can and we can help someone get his or her life back. Our help count
ReplyDeleteYes unity is power Promise and we can achieve more when we work together
DeleteUsing this substance can be quite dangerous and toxic. Drug affects human being's brain cell and reduced the thinking ability and performance on a daily basis.
ReplyDeleteSo let stand together and say no to drug!
U are absolutely correct Freddy that's why we say drugs are silent killers. #SayNoToDrugs
ReplyDeleteI think most youth has resigned to their fate in the sense that they dont care about what happen to them . It is well written on a cigarette pack that smokers are liable to die young. Still some people cant stop smoking. I think something should be done to prevent people from taking drugs
ReplyDeleteAbsolutely Wale they have just decided to turn a blind eye to reality all in the name of having fun and being popular it's unbelievable
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ReplyDeleteThe journey of a thousand miles begins with one step. Through constant PR campaigns on social media drug users will eventually see reason and stop.
ReplyDeleteI love your positive attitude Margaret and I really hope we see the end of drug abuse. Thanks
DeleteIt takes all of us to come together (Ubuntu) to fight against use of drugs. It has taken so many lives, destroyed many youths who have brighter futures. I believe if we stand against and find alternatives that can keep youths out from doing drugs it would be amazing. It will take time but the difference starts from saving that one person.
ReplyDeleteYes the process to finding a solution might take long Kgabo but like you said together we can and together we will. #PowerToUnity
ReplyDeleteMost people are losing their lives because of drugs lets stand together and help those who are in use of drugs
ReplyDeleteYes if you are able to help even one person then you have made a huge difference and you've saved a life. Let's work together to bring hope again
ReplyDeleteI agree with your post. I also think that people live their lives in order to please or look and seem cool in the eyes of their friends. In doing so, they get hooked on to bad things like drugs and their lives will never be the same again. We should just learn to appreciate ourselves the way we are because we are enough
ReplyDeleteAbsolutely Advocate self-esteem is very important because if you know who you are you won't allow anyone influence your choices. #SelfLoveMatters
DeleteI agree, but I also think that another reason this happens mostly to our youth is the lack of education about such issues. I think there would be change if the topic was to be emphasized about in school from the the lower grade; communities as some of the reasons could be the background and surroundings the person grew up in.
ReplyDeleteYou've raised such a good point Addie, self-esteem is very important and I think if one knows his/her value they will not be forced to do things to please others, especially drugs.
ReplyDeleteI agree with you marie. Step by step small or big will surely make a difference. But most important those people need much love and attention.
ReplyDeleteYes Bakali let's not judge but let's support one another.
DeleteThis hashtag has become so powerful because in my community they did a walk against drug abuse which made a huge change because there more than 5 rehabilitation centre opened after the march happened
ReplyDeleteWow that is a great example of what we can achieve when we walk together against drugs I'm so proud of what your community has achievedette and I hope we have of that across the country.
DeleteGREAT WORK!! This is a very good piece of information, a lot of people are not aware what they are putting themselves into. Such topics should be addressed more to educate people of what they are putting themselves into.
ReplyDeleteThanks a lot Assive and I hope it really does make a difference.
DeleteI agree with you Marie. Most people think drugs will solve their life problems
ReplyDeleteAbsolutely whilst intead of solving it's actually adding more problems. We need to think carefully and make wise choices for our own good.
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